Geoffrey takes customer accolades

Geoffrey Insurance has two reasons to celebrate after its new customer videos won accolades at Post’s Digital Insurance Awards and the European Contact Centre and Customer Service Awards (ECCCSAs).

The videos, launched in May, are delivered using Pitney Bowes technology. Geoffrey claims to be the first business in the UK to implement Pitney Bowes’ EngageOne software which uses personalised video technology to explain policy information to the customer. The revolutionary software has been an instant success, boosting the five star Defaqto motor insurance provider’s existing stellar reputation, having already been recognised by the Institute of Customer Service as one of just six organisations in the UK to have a ‘ServiceMark with Distinction’.

Paul Baxter, head of direct at Geoffrey Insurance, said, ‘We knew we were on to something special with these videos and we were right. I want to thank Pitney Bowes for their EngageOne software which has transformed the customer’s experience with us. We’ve been named as a ‘Top 50 Company for Customer Service’ for three years in a row, and pride ourselves on our personal touch but can now boast an online experience that’s as engaging as our contact centre. We’re thrilled that this innovative approach has been acknowledged.’

Geoffrey Insurance Services (formerly Chaucer Direct) is an online motor insurance company. Set up in 2008, it is a division of Zenith Marque Insurance Services (formerly Chaucer Insurance Services Ltd) which has been providing motor insurance since 1965.