Ford rides Brexit bump
Brexit has had little impact on Ford sales, according to the company’s latest European figures.
On Friday it recorded its best July passenger car sales total since 2011 and its best commercial vehicle sales since 1993, in its traditional Euro 20 markets. In total, it was Ford’s best July sales month since 2009.
Ford’s sales increased 4.5% to over 105,000 units during July with its market share moving to 8.1% for the month. However, it was a slower pace than the year-to-date gain that stands at a 7.1% increase to 826,800 units.
Some of that slowdown was caused by slowing sales in Britain following the Brexit vote, but it wasn’t as bad as many predicted, with Britain remaining Ford’s top market in terms of sales volume despite dipping from 30,800 units during last year’s July to 29,800 units last month.
A highlight of Ford’s sales data throughout 2016 has been its surge in CVs. Ford continued to be Europe’s top CV brand in July and for the year with a 21% sales gain last month (up to 24,000 units) and 18% gain year to date.