Fix Auto UK recruit Cheryl Chung

Fix Auto UK have recruited former McDonald’s UK regional communications manager Cheryl Chung to boost their communication strategy with their bodyshops.

The company is aiming to improve two-way communication between Fix Auto’s head office and its 75 bodyshops. This is intended to accelerate the growth of the network and to strengthen the business’ ‘Working Together’ best-practice sharing philosophy.

Cheryl, who now runs Purple Carrot Consulting, gave a presentation during the 2015 Fix Auto UK National Conference during which she revealed how she helped transform McDonald’s UK communication strategy.

She said, ‘There’s a close synergy between the Fix Auto franchisee proposition and that of McDonald’s. For me, it’s all about the people and getting the best from everyone. What Ian and his team have created with the Fix Auto UK network is hugely impressive but, like Ian, I’m always striving for improvements.

‘I am extremely flattered to have been approached by Fix Auto to help the team build upon their successful formula. My aim is to grow the strong and vibrant franchisee community which is committed to and engaged with the business.’

Commenting on the new relationship, Fix Auto UK’s Ian Pugh said, ‘I am extremely proud of our two-way relationship with our franchisees and what we are achieving together. But, I’m also a great believer in continuous improvement, so I want to build upon our achievements and forge an even closer working relationship with our network.

‘Cheryl has a unique proposition because of her extensive experience in key parts of arguably the world’s best known franchise organisation. Having started out working in and then managing a McDonald’s restaurant and then a whole region, Cheryl moved into a head office position, so she knows well how management and franchisees can work and thrive together.’

Ian added, ‘Cheryl’s presentation during our National Conference resonated with me. I feel she will provide an invaluable contribution to the head office team and the network’s Advisory Committee as we move forward and build upon our successes.’