Fiat gets the Britalian job
Fiat Chrysler Motor Village UK has signed up to supply luxury department store Harvey Nichols with vehicles for its entire winter campaign.
The campaign, entitled Britalia, will be ‘a celebration of Italian style in the UK.’
The partnership will see Motor Village UK on board with Harvey Nichols for a series of events including a wine tasting evening at the Italian Embassy, a cocktail reception, a Christmas party customer experience, and several instore product placements.
The dealer will also be displaying FCA brand vehicles outside Harvey Nichols’ Knightsbridge store.
Fabio di Prima, managing director, Motor Village UK, said, ‘All of us at Motor Village UK are proud and excited to officially announce the co-marketing agreement as official car partner to global luxury retailers, Harvey Nichols.
‘The collaboration for such an important celebration of Italian culture is an excellent one for Motor Village UK. We look forward to the coming months working with Harvey Nichols.’