Car sharing with Ford
Ford is piloting a scheme enabling families, neighbours and friends to share a single car.
Ford Credit Link is aimed at consumers who don’t need a car full time but would like occasional access to a vehicle.
Available to customers of Ford Motor Credit Company, the scheme will allow three to six people to lease a car.
David McClelland, Ford Credit executive vice president, marketing and sales, explained, ‘People already are sharing everything from books to homes. We’re seeing the potential for a shift from a single consumer paying for a single vehicle to several people sharing costs and benefits.
‘Ford Credit Link makes Ford vehicles more readily available to people who may not want or need their own vehicle but have mobility requirements that must be met.’
The leasing group could include households with multiple licensed drivers, neighbours with occasional needs for a special vehicle such as a pickup truck, or friends, colleagues and students.
Lease groups can reserve drive time, check vehicle status, keep up with maintenance, communicate with each other, view their account, and make payments through a vehicle plug-in device and app.