Car industry plugs into gaming world 

The automotive industry is teaming up with the gaming world to develop new technology for cars.

Solutions used in video games – such as advanced virtual reality – are helping car manufacturers develop the next generation of vehicles, with collaborative projects leading to numerous breakthroughs.

To further encourage this collaboration, the Advanced Propulsion Centre (APC) has recognised the Digital Engineering and Test Spoke, which will create a community of leaders from the digital sector and bring them together with the automotive industry. It’s hoped this will open up a world of opportunities for collaborative projects aimed at delivering digital solutions which halve the time and cost of the development and validation of advanced propulsion systems.

Mike Woodcock, national network manager at the Advanced Propulsion Centre, said, ‘Huge opportunities lie ahead for collaboration between the automotive industry and the digital engineering and test community. Bringing these two communities together has the potential to answer the challenges that the automotive industry currently has much more quickly and cost effectively. The amazing skills that the digital engineering community can bring have the potential to transform every aspect of the automotive industry.’

Today’s official launch at the Olympic Centre, London, will bring together a host of experts from the automotive and digital communities, with a range of talks showcasing the potential for these sectors to pool talents and develop the next generation of automotive technologies. Key players in the world of digital engineering and test will share their knowledge and inspire delegates on how they are developing solutions to automotive design and manufacturing challenges using digital engineering, gaming, big-data and high-power computing.

The event will also showcase leading developments in digital and automotive technologies to demonstrate first-hand the potential opportunities which these collaborations provide.