Brands fail to deliver their reputation
WarrantyWise.co.uk has found that many UK car buyers believe cars produced by big German manufacturers are more reliable than they actually are. WarrantyWise asked more than 750 people who they thought were the most reliable manufacturers in the UK, with Mercedes, Audi and BMW all coming in the top 10. Conversely, WarrantyWise’s data shows those brands a lot further down the rankings, with scores that are ‘below average’.
An open-ended survey question asked users to pick from all manufacturers on sale in the UK, to identify who they believed were the most reliable. Honda came out on top, followed by Toyota and Ford, with BMW in fourth place. But according to WarrantyWise’s Dependability Rating, the public’s perception of BMW’s reliability is wildly different to the reality, with BMW placing 29th in a list of most reliable manufacturers.
Fellow German brands Mercedes and Audi also placed in the public’s top 10 most reliable manufacturers, but finished well outside of the top 10 in WarrantyWise’s Depdendability Table, in 27th and 28th places respectively. Both had scores that are considered ‘below average.’
Each car manufacturer has been ranked by a dependability factor, based on the number of reported faults or breakdowns, with a score of 75 representing the UK average. A rating above 75 is considered good, and below 60 signifies a high incidence of repair work is required. Average costs, vehicle age and model are also considered in the Warrantywise ranking.
WarrantyWise.co.uk also asked buyers who they believed to be the least reliable manufacturer in the UK, with Fiat, Vauxhall and Renault all in the top five most popular answers. The reality is, though, both brands perform ‘above average’ in the WarrantyWise Dependability Table. Fiat, Vauxhall and Renault finished at 14th, 17thand 18th respectively, with scores of 82, 81 and 81.
WarrantyWise CEO, Lawrence Whittaker, said, ‘This research proves that you can’t go buying a car on reputation alone; many people will flock to certain brands and stay away from others but our data shows that those prejudices may actually be leading people in the wrong direction. If you will be buying a car soon it’s well worth taking a look at our Dependability Table and then at our after-market warranty offerings – they may just end up saving you from a big bill.’
WarrantyWise Dependability Factor Top 10
1. Honda (93)
2. Toyota (93)
3. Suzuki (92)
4. Mitsubishi (89)
5. Hyundai (88)
6. Mazda (88)
7. Nissan (86)
8. Subaru (85)
9. Ford (85)
10. SEAT (84)