BMW adds connectivity features
BMW has extended its ConnectedDrive Online Entertainment offer and also improved connectivity and flexibility through a variety of new features.
The speed of development of new services is becoming more significant in an increasingly connected world and to remain ahead BMW has launched a platform known as BMW Labs. This platform allows customers the first opportunity to test developing and near-final products prior to full release. This allows BMW to gain valuable data on how the services are being used in the real world resulting in the ability to launch products to market at a faster rate.
BMW’s most recent development uses the service IFTTT (If This Then That) a free-web based tool available that acts as an ultimate automation service for a host of internet-connected products.
Another available service, BMW Remote App enables users to operate a range of functions on their BMW from outside the vehicle. Preconditioning of the vehicle, allows users to control the interior temperature and programming the systems by timer. The app also allows owners to conduct an Online Search and by using ‘Send to car’ function the driver can enter a destination and send it to the car from their mobile device and have it available in the vehicle’s iDrive for when they are ready to leave
In addition to the music service Napster, BMW customers can now also take advantage of using the on-demand audio and music streaming service, Deezer in their cars. With more than 35 million tracks available and 100 million playlists, customers can enjoy direct access via BMW Online Entertainment to music and spoken content from their vehicle, even without a smartphone.