Blue Square adopts in-car technology

Retail marketing agency Blue Square has taken delivery of more than 100 SEAT Leon hatchbacks with in-car technology tailored specifically to improve efficiency of its field sales team.

The 129 SEAT Leon 1.6 TDI SE Technology models feature Full Link to allow drivers to connect smart devices, including MirrorLink, Android Auto and Apple Car Play, as well as parking sensors, the SEAT navigation system, DAB radio and full LED headlights.  

Furthermore, using a virtual reality headset and the latest Samsung S7 smartphone, drivers were taken through the features of the car virtually.

Michele Owen, fleet manager at Blue Square, said, ‘We needed to change our existing fleet and the Leon is spacious, well-equipped and has the style to reflect our brand image. 

‘Having driven the Leon myself, I can only echo the positive comments of our drivers who appreciate the Leon’s stylish looks, but also the fact it helps them work effectively. It is a very safe and practical car, with great driving dynamics and real ‘wow’ factor.’

Peter McDonald, head of fleet and business sales at SEAT UK, added, ‘It is a significant achievement to be selected by a technology-focused brand to deliver a fleet solution, and colleagues across our fleet operation have worked hard to ensure that Blue Square’s drivers have cars that exceed their expectations and a truly exciting start to their SEAT journey with a unique collection experience.

‘The Leon is a firmly established leader in its class and continues to impress with its unbeatable combination of style, dynamics technology and affordability and I am confident that it will enhance Blue Square’s operations.

‘We are also delighted to be able to work alongside Blue Square and Samsung to help deliver creative solutions and will look to use the technology to its full potential in the future.’