Ben unveils new identity

Ben, the not-for-profit organisation that partners with the automotive industry to provide support for life to its people and their families, has unveiled its new brand identity as a vehicle to help fulfil its vision for the future.

It includes a new, fresh look website offering additional functionality to provide easier access to important support and care services.

The changes help fulfil Ben’s vision to be an integral partner to the automotive industry, adding value by improving the health and wellbeing of the workforce, reducing absence, improving productivity and raising morale. The new brand and website are instrumental in helping Ben achieve its ambition of helping even more individuals and their families as well as supporting businesses and the industry.

Zara Ross, Ben’s chief executive officer, said, ‘Ben has gone through a significant period of change, including how we partner with the industry and the development of a new range of support services, so the launch of our new brand identity was the next important step in this journey. We’re staying true to what’s at the heart of Ben, which is our charitable focus, and this journey is building on the good work we’ve been doing for over 100 years, so that we can keep offering added value to the industry.

‘Many of the challenges Ben helps people manage are incredibly sensitive, and can affect many areas of their lives, including financial worries, physical health concerns and mental wellbeing. People may not feel they are able to pick up the phone and ask for help or seek advice for problems in these areas, especially if they are at work.  We want to create a space that everyone in our industry can access at any time, with the confidence to gather information and chat to advisors online, allowing us to support each individual and help find solutions before issues become overwhelming.’

Zara added, ‘The new brand identity shows how far Ben has come in recent years and confirms our belief in everything that we will be able to achieve in the future. We now have a strong online presence to back up our telephone support. The new tools, channels and services now available to the industry will mean that we can help more people.‘