Beadles boosts trade sales

Franchised motor retailer, Beadles Group has boosted its trade cars sales via an online auction platform.

With 11 centres across Kent and south east London, Beadles Group implemented FullAuction, from Cooper Solutions, to help trade more stock at better prices.

Colin Birchall, Volkswagen brand manager at Beadles Maidstone explained, ‘One of the biggest surprises is the diversity of buyers we attract with FullAuction. We had a Ford Mondeo bought by a site specialising in these cars, whereas in contrast cars that needed major repairs and painting were bought by retailers with their own bodyshops, who value these vehicles completely differently. These are the traders that are making the difference to us.’

FullAuction is a trade-only, online vehicle auction site with a nationwide marketplace. Beadles now puts all of its part exchange vehicles up on the system.