BASF targets OEM approvals growth

Luke Stafford has joined BASF UK as a key account manager to enhance its expanding OEM programme as it continues to win new approvals.

An experienced national account manager, Luke is tasked with managing and supporting vehicle manufacturers by aligning the OEM approvals programme with their core activities to help them achieve their business objectives. Luke brings a wealth of expertise in the OEM and accident management sectors, and was one of the first graduates of Impact 2015, the industry-led postgraduate level study programme, which counts towards an MBA in strategic management and leadership.

Mike Hill of BASF Plc said, ‘Luke has joined the business at a very exciting time and his experience and proven track record working with OEMs in his previous roles will allow us to take our approvals programme to the next level.’

Luke Stafford commented, ‘I’m looking forward to a fresh challenge, assisting the company in developing its OEM approvals programme and helping our customers achieve ongoing business success.’