Axalta helps drive change

Axalta Coating Systems is part of Driving Change, a series of four, in-depth online programmes by the Institute of the Motor Industry (IMI), produced in partnership with ITN Productions.

Each of the four programmes – Business Opportunities, Powering the Future, Synchronising with Customers and Innovation – feature key industry interviews and news-style reports along with sponsored editorial profiles.

Steve Nash, IMI CEO, said, ‘Driving Change brings compelling reports on what industry leaders are doing to keep pace with change.’

Axalta’s four-minute video, which is introduced by national newsreader Natasha Kaplinsky, is part of the Powering the Future programme. It centres on the Axalta Refinish Training Academy, in Welwyn Garden City, Hertfordshire, where annually almost 300 refinishers receive specialised training from one of Axalta’s three global premium refinish brands – Cromax, Spies Hecker and Standox.

Anthony Cashel, marketing manager for Axalta in the UK and Ireland, said, ‘Axalta has a rich heritage, and 150 years’ experience in coatings, so we’re passionate about what we do. And nowhere is that more apparent than at the Axalta Refinish Academy in the UK. We feel it is important to focus on more than just the practical and theoretical training; it’s about education.’

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