Axalta goes on tour

Axalta Coating Systems is marking the anniversary of 150 years of innovative coatings with a European roadshow.

The European roadshow part of the celebration will take in 13 Axalta sites in eight countries from the futuristic-looking Colani truck. From here employees will be able to enjoy a journey through the 60m2 of interactive information and exhibits, split into three zones: the past, the present and the future.

From the earliest products that supplied European carriage manufacturers with colourful coatings in the nineteenth century, Axalta evolved to meet the needs of an automotive industry that flourished in the twentieth century. In the 1920s, Axalta introduced the first quick-drying, multi-colour lacquer line for automobile production in the US. Company scientists developed the L, a, b colour equations that became a key analytic tool in the catalogue of colour science. In the subsequent decades, technology at Axalta evolved to produce coatings that were increasingly durable and productive. In the 1980s, the company ushered in the first environmentally-responsible liquid coating systems with the introduction of waterborne coatings.

Building on experience acquired with its original Spies Hecker and Standox products, Axalta branched out to provide refinish technicians with improved coating products and systems. In the 1990s, the Cromax brand of waterborne products was introduced to bodyshops. Handheld spectrophotometer colour tools were developed to help provide excellent colour matching, which saves repair time and reduces waste.

‘All of us at Axalta are excited to reach this important milestone in our history,’ said Anthony Cashel, marketing manager for Axalta Coating Systems in the UK and Ireland.