Aviva plugs in

Aviva is to partner with Plug and Play, a global digital start-up accelerator headquartered in Silicon Valley.

The relationship will give Aviva access to world-class digital start-ups, and the opportunity to help mentor and turn ideas into products or services.

The partnership initially aims to find digital insurance innovations through its InsurTech programme, which will launch in September. The project hopes to attract up to 1,000 applications from start-ups looking to disrupt the insurance industry.

Aviva will work with Plug and Play, and other programme partners, to select the most promising ideas, which will see 40-50 start-ups working out of Plug and Play’s headquarters and receiving hands-on support to develop their propositions.

Andrew Brem, chief digital officer at Aviva said, ‘This partnership forms another exciting strand of our digital innovation strategy as well as providing opportunities for our people to work with leading entrepreneurs to explore new digital innovations and thinking.’

Saeed Amidi, founder and CEO of Plug and Play, said, ‘It is a great pleasure to partner with such a forward-looking insurance company and it’s an honour to be part of their digital transformation. We look forward to pursuing innovative ideas in the UK and Europe, as well as building a bridge to Silicon Valley.’