Automechanika Birmingham: ‘major success’

Automechanika Birmingham has been heralded a major success, with more than 12,000 trade visitors during the three days.

Throughout the three days, the attendance of visitors at the exhibition constantly climbed with many crowding the feature areas, ‘Workshop of the Future’ and ‘The Great British Manufacturing Stand’ and the full seminar programme in the Keynote, Aftermarket and Technical Theatres.

Simon Albert, event director said, ‘We are delighted with the success of Automechanika Birmingham. We listened to what the exhibitors and visitors wanted, and with significant investment in the marketing campaign, we delivered an all-encompassing event that exceeded all expectations. We have something unique here that the industry needed, and it wouldn’t have been possible without the overwhelming support of the exhibitors, visitors and trade partners. Next year the event will continue to go from strength to strength with 35% increase in stand space, a supply chain specific area and will be co-located alongside Reifen, the world leading tyre exhibition.’

SMMT chief executive, Mike Hawes said, ‘The UK automotive supply chain and aftermarket are among the world’s most competitive and productive and Automechanika Birmingham has provided a platform to highlight the growing strength and importance of two sectors contributing £16.5 billion to the UK economy and supporting 423,000 British jobs. The huge number of visitors to the NEC over the past three days shows this was the right event, at the right time and in the right place.’

Automechanika Birmingham is now planning for 2017 with, it claims, the vast majority of 2016 exhibitors already having rebooked, along with new tier one manufacturers committing.