Automechanika Birmingham doubles size

Automechanika Birmingham is shaping up to be another huge success in 2017.

The exhibition will not only double in size but will offer an improved hall format whilst co-locating with REIFEN, a global fair for the tyre sector.

The new layout comprises of three dedicated zones; Aftermarket, Supply Chain and REIFEN. The designated areas will allow ease of navigation and drive the right visitors to exhibitors. Just over two months into booking exhibitor stands for the 2017 event and organisers claim 90% of 2016 exhibitors have already secured their location, leaving less than 20% of space remaining in the aftermarket halls.

Simon Albert, event director, said, ‘In the interest of 2017 exhibitors, the change in layout, increase of hall space and three discrete zones will help us to attract the right type of visitors to Automechanika Birmingham. We are working on an intensive marketing campaign with specific promotional messaging to focus on attracting more independent garage owners and technicians in 2017. As well as this, the show will house an aftermarket focused theatre offering seminars and demonstrations attracting more aftermarket visitors and therefore ensuring the buyer footfall is kept to an outstanding level for exhibitors.’

The Society of Motor Manufacturers & Traders (SMMT) will be supporting Automechanika Birmingham again this year, bringing their flagship event, Open Forum to the exhibition.

Automechanika Birmingham 2017 will be held on 6-8 June.