AA targets trust issue
AA Cars, the AA’s used car portal, has launched Dealer Promise, a ten-point scheme designed to build consumer confidence and trust in used car dealers across the UK.
The proposal aims to reassure consumers that any dealership signed up to Dealer Promise through AA Cars is agreeing to a ten-point plan, which includes providing a minimum six months MOT on all vehicles, ensuring that all essential documents are handed over at the point of sale, a free history check and 12 months AA breakdown recovery.
The move follows market research that found just seven per cent of UK consumers trusted used car dealerships, with transparency being especially important to those surveyed.
Paul Yates, managing director of AA Cars, commented, ‘The used car industry is fixated on increasing leads for dealers. While leads are vital in ensuring growth, reputation and trust is what really underpins the health of the sector and ultimately sales figures. If this industry is to flourish, honesty and transparency with the consumer is paramount.’