RAC and Motors.co.uk partner

RAC Cars and Motors.co.uk have joined forces to create a new advertising partnership to take competition in the car search market to the next level.

The partnership gives vehicle dealers access to RAC Cars’ and Motors.co.uk’s combined audiences. Together the advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2 million across the Motors.co.uk Network and 1.2 million visitors per month across the RAC’s online brands. The Motors.co.uk Network already includes automotive websites such as Parkers, Sunday Times Driving, Motoring.co.uk and Carsite.

Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed, saving time and money.

The first significant development of the new partnership will be the launch of a new RAC Cars website in May, with enhanced functionality and an improved user journey.

Robert Diamond, managing director of motoring services at RAC, said, ‘In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market. We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while at the same giving buyers more choice, together with the buying confidence the RAC name brings.’