Unprecedented surge for ultra-low emissions

Latest new car registration data highlights a boom in demand for plug-in cars as motorists tune in to the cost-saving benefits of ultra-low emission motoring according to Go Ultra Low.

Analysis by Go Ultra Low shows that 20,992 motorists made the leap to plug-in power between January and September this year, growth of 138.5% against 2014. Fuelling the demand is a greater choice of models, with more than 27 pure electric or plug-in hybrid cars now available in the UK, ranging from high-performance sports cars to capable family run-arounds. The new data shows consumer appetite rising rapidly for plug-in hybrid models with demand accelerating ahead 226.5% against 2014 with 14,041 registrations.

Head of Go Ultra Low, Poppy Welch, said, ‘The growth in plug-in car registrations is excellent news and in line with our expectations. This trend should continue over the course of this year as we know that motorists are keen to achieve maximum miles for the lowest cost, while minimising emissions and environmental impact.’

In line with a trend seen throughout this year, registrations of ultra-low emission vehicles continue to grow their share of the new car market, taking more than one per cent share for the year so far. Up significantly from the same period in 2014 when just 0.44% of registrations were plug-ins, this move to new technology demonstrates the value motorists place in a variety of options, enabling them to pick the car that best-meets their needs.

The newest statistics reveal that Mitsubishi leads the new registrations charge, with 9,303 of its flagship Outlander PHEV sold since the start of 2015. Nissan follows with its all-electric LEAF racking-up 4,285 registrations, and BMW’s i3 is the nation’s third most popular ultra low emission vehicle, also nearly doubling its tally with 1,564 registrations.
Government anticipates that 5% of new car registrations (around 100,000 units) will be ultra-low emission by 2020 – an expectation that appears on track in light of recent rises.