Saga completes motorbike insurer acquisition

Bennetts, one of the UK’s leading motorcycle insurance specialists, has today become part of Saga plc, following the completion of the £26m deal to purchase the brand from BGL Group, as announced in January.

The company provides policies to over 220,000 British motorcyclists and will continue to trade under the Bennetts brand, offering insurance to riders of all ages and experience while benefitting from the expertise and resources of the Saga group.

Vince Chaney, Managing Director of Bennetts Biking Services, commented: ‘We’re delighted to officially be joining the Saga family and look forward to continuing the development of the brand and our services.’

‘We have been well supported by the BGL Group over the years and we leave them in a good place, with record customer numbers and a fantastic digital platform including very active social media channels and our hugely successful Bike Social website, which is also being read daily by a record number of visitors.’

‘Bennetts will be operating as an independent business within the Saga family, and the existing team will move over with the brand, at both our Peterborough headquarters and Coventry contact centre. We can assure customers there will be no change to our services under our new owners and we remain committed to developing our existing products and services for all riders.’

The Saga group said the takeover further broadens the range of insurance services offered to customers.