RAC expands dealer network in NI

The RAC has signed up 45 dealers to its used car network in Northern Ireland in just three months, rapidly creating a strong presence in the country.

This has been achieved since Coleraine-based Tom Reid was appointed the RAC Dealer Network’s representative in the region.

He explained that dealers were recognising both the strength of the RAC brand name and the way in which working with the RAC allowed them to build a complete customer proposition to support used car sales.

Tom said, ‘Signing 45 dealers so quickly is very pleasing but we are sure that we will see many more join the network over the coming months.’

‘As in the rest of the UK, Northern Ireland dealers are becoming more and more aware that simply putting a warranty on a used car is not enough. Customers are looking for a complete support package that allows them to feel a high level of confidence in their purchase.’

‘Working with the RAC allows them to do just this – creating a proposition including elements such as breakdown recovery, vehicle inspections, provenance checks and more.’

‘Also, the strength of the RAC brand is strong in the mind of used car buyers and creates a high level of confidence. They know that the RAC will only put their name to a quality product and work with reputable dealers.’

Tom has been involved in the warranty sector for more than a decade and was previously regional manager for Lancia Cars and Suzuki GB covering Scotland, Northern England and Northern Ireland.

He also has an extensive track record in the dealer sector, having been sales manager and general manager for a number of large retail groups in Scotland covering marques ranging from Rolls-Royce and Bentley to Nissan and Vauxhall.