Mercedes-Benz China visits Axalta

On 17 March 2015, 114 dealers and representatives of Mercedes-Benz China visited the Axalta Coating Systems plant in Wuppertal, Germany.

General managers of Mercedes-Benz bodyshops and senior aftersales managers from Mercedes-Benz China came at the invitation of one of Axalta’s premium global refinish brands, Spies Hecker.

Spies Hecker is used for much of the refinish work carried out by Mercedes-Benz dealers in China under a contract that started in March 2013. And in March 2015, Axalta in China was awarded Premium Partner status in the Chinese market by Daimler AG.

‘We want our dealers to understand why Daimler AG chose Axalta as Premium Partner in China and to let them become more familiar with Spies Hecker. This visit certainly has achieved that,’ said Shi, Zhengwei, manager of paint central billing program for Mercedes-Benz China.

Michael Prescher, one of Axalta’s international key account manager for refinish systems, explained, ‘When they were here, we gave our Chinese visitors an overview of the long history of Spies Hecker, explained our technical strengths, highlighted new paint technologies and discussed Axalta’s cooperation with Mercedes-Benz here in Germany. This visit is very significant for us in terms of developing the Spies Hecker brand in the Chinese market, as well as advancing our central billing program with Mercedes Benz China over the coming three years.’