Keychoice partner with RAC

Keychoice, the insurance distribution business owned by SSP, has signed a new deal that will see the RAC become the exclusive partner for motor breakdown.

From early next year, brokers who are Keychoice members will have exclusive access to a fully integrated breakdown recovery scheme for cars, vans and motorbikes from the UK’s most experienced breakdown provider.

In addition to working with a company that has been providing exceptional service for almost 120 years, Keychoice members will benefit from an exclusive discounted net rate.

The scheme enables Keychoice members to provide cover for vehicle breakdowns that occur at the driver’s home, anywhere in the UK and in 48 countries across continental Europe.

Other features include recovery of the vehicle to a single destination anywhere in the UK and onward travel if the vehicle cannot be repaired at the roadside.

Keychoice has selected to work with the RAC following an extensive review of the breakdown services market, as the company offered the best rate for its members. The brand’s reputation and customer service were key decision items, as consumers prefer to buy from a brand they recognise and trust.

The Keychoice business helps member brokers win in the market through better and more competitive products, making them highly profitable for insurers. With quality books of business, Keychoice brokers control around £500m of motor GWP.

Liz Mitchell, general manager, Keychoice said, ‘Our partnership with the RAC is part of an exciting new chapter in how we work with our members. We have strengthened our team and revitalised the Keychoice proposition in preparation for the next phase of growth and evolution, and this is the first of many new exciting products to come.’

Richard Fuller, head of commercial sales at the RAC said, ‘Brokers are becoming an important part of the RAC’s income stream, as we look to expand our products and revenue.’

‘SSP is a trusted strategic partner with access to hundreds of high street brokers through its Keychoice distribution business. We wouldn’t otherwise be able to connect with these brokers on an individual basis, so this partnership with Keychoice is really important to us.’