Hyundai launches Genesis brand

Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury.

Created for a new generation of discerning consumers, Genesis will be a standalone brand that operates alongside the company’s popular Hyundai marque. Capitalising on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020 and will compete with the world’s most renowned luxury car brands.

‘We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy,’ said Euisun Chung, Hyundai Motor Company vice chairman.

To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure and customer service offering is being established.

Woong-Chul Yang, head of Hyundai Motor Research and Development Centre and vice chairman of Hyundai Motor said, ‘The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess.’

Fitted with the latest proactive safety technologies, intuitive convenience features and IT connectivity, Genesis models are engineered to provide excellent ride comfort while retaining confident sportiness.