HMG benefits from What Car? Report

Haymarket Media Group (HMG) is celebrating the third birthday of its What Car? Intelligence Report.

The monthly insight study, which is free to receive, is aimed at car manufacturer personnel, dealers and other industry professionals and includes trends, data and information on the health of the new and used car markets.

Compiled by What Car?’s industry experts and using research specifically commissioned by the UK’s leading car-buying brand, the unique Intelligence report includes up-to-date What Car? True MPG analysis and its influential Target Price data.

HMG sends the What Car? Intelligence report to a database of thousands of industry professionals each month.

What Car? editor, Jim Holder, said, ‘The What Car? Intelligence report is a must-read for any professional in the automotive business.

‘Every month, it offers the very latest intelligence on the industry and valuable insight that can only come from our bespoke research, seasoned experts and the data from more than two million unique consumer visits to whatcar.com. What’s more, we’re offering this powerful automotive tool for free.’

Guillaume Masurel, marketing director of Nissan Motor GB, said, ‘For Nissan, the What Car? Intelligence report provides very useful information as it gives the business a view on what customers are actually looking at, as well as real-world buying trends. It also provides insights that are relevant to a wide variety of our business functions.’