Hertz appoints new UK GM

The Hertz Corporation has appointed David Rowlands as general manager for Hertz UK.

David reports directly to Rafael Girona, senior general manager region north, Hertz International, replacing Neil Cunningham – who, after 19 successful years in the company, has decided to pursue a new career opportunity.

David is responsible for developing and driving Hertz UK’s strategy and business plan as well as leading the country’s vehicle rental operations. David has a multi-channel background in a variety of retail and global corporate sectors as well as a strong expertise in change management, process improvements and business transformation.

‘We are very pleased to welcome David to Hertz; his extensive leadership and operational experience are key for his new role as the head of our UK business. As the new general manager for Hertz UK, David will oversee the country’s performance and teams, bringing a fresh perspective and significant set of skills to the role,’ said Rafael Girona.