Etalon launches in the UK

One of the UK’s longest standing motor factors, Autoparts based in South Wales, has formed a new company – Etalon Refinish UK – and secured sole distribution rights in the UK and Ireland.

Etalon is brought to the UK and Ireland by Nicholas Edwards, company and operational director, and sales director Grayson Williams.

Having worked in all sectors of the refinish industry over the past 27 years, Grayson believes in the company and their valued ethos.

He said, ‘Having already successfully established HB Body in the UK, I was ready for a new challenge. I was thoroughly intrigued by Etalon’s innovative and exciting approach and that’s why I decided to start working with their team, resulting in the launch of their products here in the UK.’

Prior to launch, Etalon hand-picked several distributors to carry out a series of tests. After analysis, they tailored the product range to suit the UK market and the results were positive, with the clearcoats and polishing systems the clear leaders.

Sean Davies, Davies Motor Company Cardiff, said, ‘We have found that the Etalon ET1010 compound is an exceptional product. Used with only two Etalon polishing pads, the results exceed three and four stage polishes in half the time and effort.

‘The service and communication with Grayson and his team has been hugely professional and accurate – exactly what we need.’

Products are now available to suppliers across the UK and Ireland.