Electric vehicles high on agenda

New research by joint industry/government funded Go Ultra Low has found that the majority of car buyers aspire to own high-tech, low-emission electric vehicles.

When questioned, 67% of respondents identified alternatively-fuelled vehicles as a purchase consideration. Three quarters of motorists said that running costs were the biggest consideration when choosing their next car, making the argument for switching to ultra low emission vehicles even more compelling.

Hetal Shah, head of Go Ultra Low, said, ‘Our research shows that, after purchase price, the top things motorists look for in a new car are affordable running costs, comfort, space and style. The huge variety of electric vehicles now on the market is changing motorists’ concept of desirability, with the majority of consumers surveyed aspiring to the new breed of quiet, refined, technology-packed plug-in vehicles. We’re confident that this year alone we’ll see thousands more motorists up and down Britain plugging-in to this growing trend.’

Go Ultra Low exists to help motorists understand the benefits, cost savings and capabilities of the wide range of ultra low emission vehicles on the market. The collaborative campaign is the first of its kind, bringing together a consortium of leading car manufacturers: Audi, BMW, Mitsubishi, Nissan, Renault, Toyota, and Volkswagen, the Society of Motor Manufacturers and Traders and the government.

Go Ultra Low commissioned Censuswide to speak to 1,200 middle class (ABC1) adults across the UK. The surveys were conducted between April 2015 and May 2015.