ECP sponsors Superbike team

Euro Car Parts has announced it is a major sponsor of the Milwaukee Yamaha 2015 British Superbike Team.

The team is competing in 26 races at 12 events taking place between April and October including Brands Hatch, Donington and Silverstone.

The British Superbike Championship is one of the big three motorcycle racing championships in the world, ranked alongside the MotoGP and Superbike World Championships and is the UK’s biggest motorsports series, watched by 433,000 visitors.

With 32 world class riders from five continents making up the start line, the Milwaukee Yamaha team is poised to finish strongly in the season. Worldwide television distribution to 59 countries and 125 million households will ensure extensive television coverage on Eurosport and ITV including 400 broadcast hours in the UK, 70 of which will be live with an expected audience of 9.5 million viewers.

Martin Gray, chief executive officer of Euro Car Parts, said, ‘It’s billed to be an extremely exciting season and with the Milwaukee Yamaha team set to make an impression in 2015 our customers and suppliers can be certain that the Euro Car Parts brand will be broadcast heavily around the world over the next seven months. It’s a terrific opportunity to invest in such a high profile and super charged event.’

Shaun Muir, team principal’s for the Milwaukee Yamaha British Superbike Team, added, ‘The Euro Car Parts brand is the perfect fit for our team, as its knowledge, expertise and market understanding is second to none. We really like how the company works to support its customers and help them succeed, which aligns brilliantly with our own ethos and values.’