Caterham announces record exports
British sportscar maker, Caterham Cars, has announced the most successful export year in its 42-year history.
In 2014, Caterham sold 345 vehicles to customers outside of the UK, an increase of 6% on its record breaking export figures for 2013.
Export sales have comprised well over 50% of Caterham’s total annual sales for most of the last decade and the trend continues to grow as the brand is introduced to more markets.
In the last 12 months, Caterham has opened dealerships in six new markets, taking its international presence to a total of 25 export territories across the globe and is looking to expand its rapidly-growing network of international dealers this year.
France, Japan, Germany, Switzerland and the USA remain Caterham’s most successful export markets but the brand is constantly seeking to expand further.
Caterham Cars chief executive, Graham Macdonald said, ‘Our recent foray into the world of Formula 1 has introduced Caterham to a raft of new global audiences who had never heard of us before. Now, thanks to that international exposure, the Seven is on sale in markets as far flung as China, Taiwan, Malaysia and Colombia.’
Across the Atlantic, more South American dealerships are expected to open over the next year and Caterham’s visibility in North America continues to grow despite the logistical hurdles presented by the US homologation rules; last year, Caterham appointed its new American distributor, Superformance, which has dealers on both the west and east coasts of the country.
With motorsport at the heart of its heritage, Caterham has also used its on-track prowess as a platform on which to build in new markets. Its domestic French motor racing championships remain the strongest programme outside of the UK but new championships in both Taiwan and Colombia have started this year and showcase the legendary Seven in the best possible light in its own habitat.