Broker to sell RAC products

Brightside Group and the RAC have signed a five-year deal that will see the broker selling a variety of breakdown products to customers across its motor book.

Brightside customers will be offered a range of RAC products, such as Roadside, At Home, Onward Travel and European Breakdown Cover.

Neil Laird, head of product development at Brightside, said, ‘We will be sharing customer insights and analytics in order to develop and build new products under an exclusive arrangement with RAC.’

Richard Fuller, head of commercial sales at RAC, added, ‘We are also really excited by the opportunity to innovate in product development. We have a great relationship with Brightside, and ultimately that will benefit customers who are looking for the best deals on the market but also services they can rely on from brands they can trust.’