Admiral selects MicroStrategy platform

MicroStrategy Incorporated has today announced that Admiral Group has selected the MicroStrategy Analytics Platform for its new policy administration system.

Admiral Group, which insures more than 3.9 million vehicles and has 7,000 staff worldwide, will use MicroStrategy to deliver a new dashboard reporting analytics solution as part of its policy administration system being implemented at present.

Gunnar Peters, head of data and management information at Admiral Group, said, ‘Implementing the new policy administration is all about helping our staff be as informed and as efficient as possible, and delivering the best possible customer experience. We’ve worked with MicroStrategy since 2009 to power our operational reporting, and after evaluating analytics providers in the marketplace, MicroStrategy is still the most comprehensive enterprise analytics platform that fits our evolving needs.’

The new policy administration system is due to go live later this year. The new MicroStrategy Analytics Platform licenses purchased as part of the implementation will extend the reach of the platform to many more users.

‘MicroStrategy’s comprehensive analytics capabilities have been put to the test by leading insurance companies globally,’ said Paul Zolfaghari, president, MicroStrategy Incorporated. ‘The homeowner and car insurance industry operates in a particularly competitive market, so delivering the best customer experience and reducing risk is top of mind for global insurance providers, including Admiral Group. We’re pleased that Admiral Group has chosen to expand its MicroStrategy footprint to reach more business users, enabling them to strengthen customer relationships and build a great business.’

MicroStrategy was selected for its data lineage integration with the other software solutions Admiral Group uses, which are critical to its sales cycle. In addition, user-friendly capabilities, performance and scalability, system availability, as well as MicroStrategy’s ability to support trusted governed data discovery meant it stood out from the competition. MicroStrategy’s powerful visualisation and mobile features will enable staff across Admiral Group to easily access important brand and product data across multiple lines of business and deliver customized products and services more efficiently to customers.